FURRY EMPIRE

 

TASK

Develop a logo and corporate identity for the network of pet stores and veterinary pharmacies Furry Empire. 

DECISION
In creating the logo, I completely abandoned the most popular symbols, such as the crown, throne, etc., which are immediately associated with empire and luxury. Left only the mantle, which let in the shape of the dog’s body. Thus, there are no fussy and unnecessary elements in the sign. Only proud posture and upturned chin! In this case, the sign turned out to be simple and memorable.

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2018

Mozyr, Belarus

 

In addition to creating a logo, the task was to develop a corporate identity for stores. 

 

BANNER

SIGNBOARD
Work on the corporate identity began with the creation of a banner. Were developed icons that tell about the main directions of goods in the store. 

INFORMATION STANDS

STICKER ON THE WINDOW

STORE STAFF UNIFORM

CARDS FOR REGULAR CUSTOMERS
Bronze, silver, gold and platinum cards were designed to provide a number of discounts for regular customers. Cards are plastic, colored, with a slight gloss of the corresponding metal.